Chris McCormick | The Brits 2016

03 March 2017


Less than one month to go before the UK snowsports’ scene makes its annual pilgrimage to the freestyle mecca of LAAX, Switzerland for the British Snowboard & Freeski Championships to do battle in Slopestyle, Halfpipe, Cross and for the first time in 4 years, Big Air, presented by Picture Organic Clothing.

Laax Snowpark

World-beating athletes including X-Games Gold Medallist James ‘Woodsy’ Woods, World Cup Gold Medallists Katie Ormerod and Youth Olympics Gold Medallist, Madi Rowlands will be joining other huge names such as Billy Morgan, Jamie Nicholls and Katie Summerhayes to name a few.

To use its common title, ‘The BRITS’ has always had wider appeal with a generous helping of apres and music. Featuring this year, the much talked about Famous First Words takes its sell-out show overseas, and be sure to pack your maracas for Mexican Night. Taking it into the small hours and playing live are dance act Flirtini who have graced Coachella Festival and hip-hop duo Rasmentalism.

Weeklong holiday packages are still available and cater for all budgets, while Swiss International Air Lines fly from all over the UK, offering competitive rates that include FREE ski/snowboard carriage. Transfer options from multiple airports include the ever-efficient Swiss Travel Ticket which from Zurich takes you by train around the beautiful lakes.

The BRITS 2017 runs Sunday 2nd – Sunday 9th April with the country’s top snowboarders and freeskiers competing across the 4 Olympic freestyle disciplines:


                                      Snowboard Championships                    Freeski Championships

Tuesday 4th                            Slopestyle                                                Ski Cross

Wednesday 5th                   Snowboard Cross                                        Slopestyle

Thursday 6th                             Big Air                                                   Halfpipe

Friday 7th                                 Halfpipe                                                  Big Air


Ben Kilner | The Brits 2016

Entry to the British Championships is open to all British passports holders, and covers 5 age categories. For those wishing to compete, please pre-register online to save £5 in resort.


To book BRITS packages and for further information, go to or use the direct links:

Accommodation -

Swiss International Air Lines –

Swiss Travel System -

Competition Registration -


The BRITS would not be possible without its highly supportive Partners: LAAX, Picture Organic Clothing, Swiss International Airlines, Swiss Travel System, Switzerland Tourism and British Ski & Snowboard (BSS).


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